Thailand remains in top countries for social media

Photo: Thot Zocial
Photo: Thot Zocial

Thailand is a leading country when it comes to social media, according to information recently released by Thot Zocial, a Thai social media analytics developer.

Facebook users in Thailand grew 15 percent in the past year to 47 million users. This means 70 percent of Thailand’s population uses Facebook, making us the country with ninth largest number of Facebook users.

Among those 47 million users, 27 million live in Bangkok. Other provinces where Facebook is popular are Chonburi (1.6 million users), Chiang Mai (1.1 million users), and Nakhon Ratchasima (1 million users.)

Thai people are also fans of the newish “reaction” buttons, with the most popular reactions being Love (33 percent) and Sad (25 percent).

Meanwhile, Instagram saw 4 percent growth this year, to 11 million users in the country. Ranking at 13th in the world for number of users, Thai people are found to be most active on Instagram on the weekends, with the most engaged periods being 6-11pm.

With more celebrities responding to fans on Twitter, statistics also show that Twitter users in Thailand have grown by over 70 percent in the last year, from 3.1 million to 9 million users, with peak time for tweeting being between 8pm-12am on Thursdays, Fridays and Saturdays.

Subscribe to the WTF is Up in Southeast Asia + Hong Kong podcast to get our take on the top trending news and pop culture from the region every Thursday!

Reader Interactions

Leave A Reply


Support local news and join a community of like-minded
“Coconauts” across Southeast Asia and Hong Kong.

Join Now
Coconuts TV
Our latest and greatest original videos
Subscribe on

When whisky and art find common ground in “Love & Time”