Thailand has a plan to attract millions of Indian travelers: Bollywood stars

“Happy New Year,” a 2014 Bollywood drama, set a record by collecting around US$7.3 million in the first day of screening.

Thailand is getting serious about increasing the number of Indian travelers in the country, and it plans do so by using Bollywood stars.  

Tourism Minister Kobkarn Wattanavrangkul said on Sunday that the ministry is preparing to hire Bollywood stars to promote tourist attractions in Thailand and draw high-spending tourists from Southern India.

With AirAsia recently launching a new route between Tiruchirappalli and Bangkok, there are more than 20,000 new plane seats available per week to brings travelers from Southern India to Thailand, Daily News reported.

In the next three years, the ministry expects to increase the number of Indian travelers from 1.2 million to 2 million visitors per year, the story added.

Hopefully, once they arrive at Don Mueang via their AirAsia flights, there will be sufficient immigration officers on duty. Saturday morning, foreign travelers had to wait as long as four hours to make it through passport control.

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