Feels-heavy ad campaigns by Thailand’s creatives may scored millions of views this year, but they didn’t get much recognition from advertising’s biggest awards show.
Many advertising creatives were disappointed as Thailand secured only nine awards from the prestigious Cannes Lions Festival of Creativity 2014.
According to Brand Buffet not only did Thailand see plunge from 17 Lions in 2013 to nine this year, none was gold.
This year Ogilvy & Mather Bangkok won the most Lions to the tune of four bronzes in the categories of press; promo and activation; PR; and a new healthcare category called Lions Health.
Creative Juice Bangkok grabbed two bronze Lions in Outdoor and Design from their “Effective Microorganisms Calendar” campaign. Y&R Thailand and McCann Worldgroup Bangkok each took home a bronze in the film and outdoor categories, respectively.
Meanwhile the only silver Lion Thailand earned came from the Mobile category for BBDO Bangkok and its “Hair Tag” campaign for Lounge Hair Salon.
See the winning eight campaigns below:
“Hair Tag” by BBDO Bangkok for the Lounge Hair Salon – Silver Mobile Lion
“Giving” by Ogilvy & Mather for Truemove H – Bronze PR Lion
“Return of Ashes” by Ogilvy & Mather for Caran D’Ache – Bronze Promo & Activation Lion
“Smoking Kids” by Ogilvy & Mather for Thai Health Foundation – Bronze Lions Health
“A / B / P” by Ogilvy & Mather for Accident Prevention Network – Bronze Press Lion
“Effective Microorganisms Calendar” by Creative Juice Bangkok for EMRO Asia – Bronze Outdoor Lion and Bronze Design Lion
“Closer” by McCANN Worldgroup Bangkok for LINE – Bronze Film Lion
‘Rebirth of Sound’ by Y&R Thailand for DTAC – Bronze Outdoor Lion
