Thai tourism board’s new campaign encourages welfare recipients to go on vacation

Photos, clockwise from upper left: A Thai welfare card (source: Thai PBS), Zoological Park Organization, Coconuts stock photo, Botanical Garden Organization.
Photos, clockwise from upper left: A Thai welfare card (source: Thai PBS), Zoological Park Organization, Coconuts stock photo, Botanical Garden Organization.

For most people, the last suggestion they would make to someone without a job (or making very little money) would be that they take a vacation.

However, the Tourism Authority of Thailand (TAT) is hardly most people. Their unusual new campaign, called “Anyone Can Travel in Thailand,” encourages state-sponsored welfare card holders to enjoy domestic vacations, reported Thai News Bureau. Heck, they are even going to subsidize some of it.

Partnering with the TAT to encourage those on welfare to take a break from it all are the Zoological Park Organization, the Bangkok Mass Transit Authority (BMTA), the Botanical Garden Organization, and the National Discovery Museum Institute.

The project runs until March 31 and aims to promote tourism among welfare card holders, as part of efforts to improve their quality of life and promote learning.

Through March, anyone on welfare can present their card for free entry into attractions owned by the state agencies named above.




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