Sawasdee Twitter! Platform expands reach with @TwitterThailand

The American social media platform that’s grown increasingly popular with Thais, though still lagging behind Facebook, Instagram and possibly TikTok now, today launched a dual-language account for Thais to stay updated.

Introducing @TwitterThailand this morning, Twitter celebrated its launch with a unique emoji of two Thai children performing a wai. The emoji will appear automatically when specific hash tags are used: #สวัสดีทวิตเตอร์, #ทวิตเตอร์ประเทศไทย, #ยินดีต้อนรับทวิตเตอร์ไทย, #สวัสดีทวิตเตอร์ประเทศไทย (#SawasdeeTwitter, #TwitterThailand, #WelcomeTwitterThailand, and #HelloTwitterThailand).

“Thailand is a key market for Twitter in Southeast Asia and we’re very excited to launch @TwitterThailand today. The power of Twitter is its audience; they have a discovery mindset, are influential and are incredibly passionate,” Arvinder Gujral, Twitter’s Southeast Asia managing director, said in the announcement. “With @TwitterThailand, we are looking forward to connecting with our Thai users, sharing what’s happening and engaging in some stimulating and locally relevant conversations.”

Twitter said that while the first quarter saw conversations about COVID-19 in Thailand spike, discussion of cooking, travel, technology and sports grew significantly.

Twitter says it has partnered with domestic NGOs and government agencies on a variety of initiatives women’s empowerment, press freedom and mental health.


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