Sarong sales surge after Blackpink’s Lisa spotted wearing one in Ayutthaya trip

Give it to Blackpink’s Lalisa “Lisa” Manoban to start trends.

A day after the Blackpink singer posted pictures of her trip to the city of Ayutthaya wearing a sarong, prices and demand have surged according to the owner of a fabric shop.

Images of Lisa wearing the distinctive silk sarong pattern have led to significant spikes in demand and sales for the fabric. The impact of Lisa’s posts and her choice to wear Thai fabric have not only brought attention to the beauty of Ayutthaya, but also revitalized interest in traditional Thai costumes. This has led to economic benefits for local fabric shops, going someway towards preserving Thai cultural heritage.

Lisa’s sarong came from the Charn Ruean fabric shop in Udon Thani province. Owner Suwimon Chaiwong, 61, is the mother of actress Diana Flipo, who happens to be a close friend of Lisa. 

Sumiwon revealed that after Lisa’s post, the store has seen an influx of customers, many of whom were told to get on the one-month waitlist as the sarongs have to be delicately woven by hand.

In addition, people have been seen renting similar fabrics and posting photos taken at tourist attractions in Ayutthaya.

Lisa’s trip to Ayutthaya, photos from which she posted on her personal Instagram account on Monday, saw the Blackpink star visit three temples – Wat Mahathat, Wat Na Phra Men, Wat Mae Nang Plum – and the Kao Lao Ao restaurant, which is listed in Thailand’s Michelin Guide.

After the photos were posted, fans flooded in with comments expressing their admiration for Lisa, and that they would follow in her footsteps and check-in at the same locations.

No matter what Lisa does, expect fans to follow suit in frequent fervor. Last year, she dined at a moo krata barbeque shop in Chokchai and posted photos of her experience, leading to a massive influx of customers flocking to the restaurant.


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