The Royal Thai Army announced it will bar all Lazada deliveries to any of its military bases starting today.
The military, which brands itself as defenders of the crown, waded into the scandal over a recent Lazada ad seen as mocking a royal with army chief Narongpan Jitkaewthae ordering all units to stop ordering its products for delivery to any military areas.
“All military units across the country should refrain from ordering products from Lazada, including prohibiting delivery vehicles into any military area,” Narongphan said at a meeting today.
Lazada ad pulled for allegedly mocking disabled – and Thai royal
While he only admonished soldiers not to patronize the platform, he only forbade troops from ordering products for delivery to military properties.
Reporters noted that prior to the announcement, Lazada delivery trucks were able to deliver items via backdoors of the army bases.
On Thursday, a Lazada social media campaign offended people on both sides of the cultural gulf with a crude promotional TikTok that appeared to mock the disabled as well as a wheelchair-bound princess.
In the ad, influencers Aniwat “Nara” Prathumthin and Thidaporn “Nurat” Chaokuwiang wore traditional Thai outfits with Thidaporn strapped into a wheelchair.
While many were offended by Thidaporn’s crass portrayal of the disabled, royalists were enraged by the likeness to Princess Chulabhorn, who has lupus.
Both Lazada and the agency responsible for the ad apologized.
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