Oishi Group announced yesterday it will be the first in the restaurant business to allow customers to pay for their meals by installments to encourage more people to eat out.
Paisarn Aosathaporn, Deputy CEO of Oishi Group, said the company had partnered with Krungsri Bank to let lower-income
customers spending at least THB1,500 on a meal to pay for it in three installments without interest.
He hoped this would boost customers as it is expected that consumers are likely to spend less in the first quarter of 2016.
Oishi Group operates several Japanese chain restaurants in Thailand such as Oishi Japanese Buffet, Oishi Ramen, Shabushi, Nikuya, and Kakashi.
The campaign is expected to launch in March.
Installment payment plans have become increasingly popular in retail, especially electronics, as customers can opt for the plan even when spending as little as THB1,000, said Thakorn Piyapan, CEO of Ayudhya Capital Services, Post Today reported.