Mama isn’t just a brand, it’s a national institution and common noun for any type of instant noodle in Thailand.
Thus it is perhaps a telling economic indicator that for the first time in 42 years, its maker on Tuesday reported a decline in sales of its instant noodles.
CEO Wathit Chokewattana of Saha Pattanapibul Corp., confirmed sales had dropped off by 0.3 percent in the first four months of the year, according to Thai PBS.
Economists fault the stumbling economy, saying the current situation has affected the earning and spending power of the masses for whom it is a salty, starchy daily staple.
Photo: Mamalover
ROMMEL AND BADGI
