Spending on online advertising platforms in Thailand continued to rise during the first half of this year as print media steadily declined, according to a new study from Nielsen.
In the last 6 months internet advertising jumped 52.63% from THB285 million to THB435 million, while newspapers dropped 3.34% from THB 7.45 billion to THB7.19 billion, and magazines declined 0.15% from THB2.6 billion to THB2.59 billion. Print media’s ad spending also declined for newspapers from 13.57% to 12.94% and magazines from 4.74% to 4.67%.
Officials at The Media Agency Association of Thailand shared that advertisers are looking for more effective advertising channels and suggested that all publishers develop multimedia platforms to expand for audiences and minimize losses.
Platforms with high potential for exposure are mobile applications, social media, radio, and cable, satellite or digital terrestrial TV.
FYI: Coconuts is beginning to seek advertisers (cough, cough)
