Icon Siam: Mother of all malls to sprawl along Chao Phraya River

Central Embassy is the fanciest new mall, Siam Paragon remains the biggest, but who ever thought about topping the marketing superlatives as the “biggest community mall” in Thailand?

Icon Siam did and has, with the THB50-billion, condominium-topped project announced today by mega investors Siam Piwat, Magnolia Quality Development and Charoen Pokphand.

Its two towers, set to open in 2017, will reach 40- and 70-stories high on 80,000 square meters of land on Charoen Nakhon Road. It will consist of two large malls, a convention hall and a condominium. It could possibly disrupt the Earth’s orbit around the sun.

Further paving over any genuine expression of culture, Icon Siam is expected to be the next destination-attraction for consumer citizens and tourists alike. A multimedia light show up to 400 meters long will soothe and hypnotize viewers from kilometers away.

Did we mention it will be the biggest light show in Southeast Asia? It will, according to Kapook.

ไอคอนสยาม ชู 7 สิ่งมหัศจรรย์แห่งไอคอนสยาม โดยตั้งเป้าหมายผลักดันให้เป็นสัญลักษณ์ใหม่ที่บ่งบอกถึงความเป็นประเทศไทย pic.twitter.com/1AUgpG09me

— Nalinee Siriked (@Nalinee_PLE) July 1, 2014

ภาพจำลอง”ไอคอนสยาม” ศูนย์การค้าและคอนโดมิเนียม ริมเจ้าพระยา บนพื้นที่ 50 ไร่ พื้นที่ใช้สอย 7.5 แสน ตร.ม. pic.twitter.com/uvjmrAVEZJ

— Nalinee Siriked (@Nalinee_PLE) July 1, 2014

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