Google reveals what Thais searched for in 2016

As 2016 wraps up, Google has announced its annual “Year In Search,” a look back through the year’s major events and freakiest trends in Thailand based on what its residents searched for most often.

This year, the nation suffered from a great loss with the passing of their most beloved figure, King Bhumibol Adulyadej, and searches on Google about his majesty saw a spike. “Nai Luang,” a name Thais call their late king, ranks the second most popular search this year.

Despite Thais being deeply in mourning, they also searched for entertainment. The results are in and the most popular search of 2016 was the Korean drama “Descendants of the Sun,” while Pokémon Go, the Olympics, and music also scored places in the Top Trending Searches list.

When it comes to news headlines, Thais paid attention to sports programs ranging from the Olympics to the European Championship to their women’s volleyball team. They were also interested in world politics, meaning that the U.S. Election and Brexit were on their list of most-searched events while the wacky trend of Look Thep dolls also made the top news list.

Here’s the full lists of popular searches and top keywords in the categories of news, people, travel destinations and more.


Top Trending Searches

1. Descendants of the Sun

2. Nai Luang

3. (Game)

4. Rio 2016 Olympics

5. Puen Rak Puen Rai (Thai Drama)

6. Roblox (Game)

7. Kon Tang Nan (Music – Song title)

8. Luang Pee Jazz 4G (Movie)

9. Pokémon Go (Game)

10. Sai Wa Si Bor Tim Kan (Music – Song title)


News (International)

1. Rio 2016 Olympics

2. Euro Football

3. U.S. Election

4. Brexit

5. Leicester City in Champions League

6. Copa América 2016

7. 2016 AFC Futsal Championship

8. MAMA 2016

9. Japan earthquake

10. Snowden


News (Local)

1. King Bhumibol Adulyadej

2. Look Thep dolls

3. Tridsadee Sahawong

4. Thailand women’s national volleyball team

5. Low income housing program Pracharat

6. Thai constitutional referendum 2016

7. Teacher Iew

8. Registration for low income earners

9. Boat sinking in Ayutthaya

10.Wat Phra Dhammakaya


People (Not Including Deaths)

1. Song Joong-ki

2. Pat Napapa

3. Kwan Ussamanee

4. May Pitchanart

5. Ying Yae

6. DJ Keng

7. Namzom Zomi

8. Donald Trump

9. Beer, The Voice

10. Ken ZEAL


Local Travel Destination

1. Mahanakhon Building

2. Dinosaur Planet

3. Khao Khitchakut

4. Jungle Water Park

5. Rajabhakti Park

6. Muang Mallika

7. Similan Islands

8. Pang Aung

9. Ramayana Water Park

10. Khao Wong Phra Chan


International Travel Destinations

1. Northern Laos

2. Kengtung, Myanmar

3. Kyushu, Japan

4. Pakistan

5. Japan

6. Nagoya, Japan

7. America

8. Vientiane, Laos

9. Bali

10. Kyoto, Japan


Consumer Tech

1. iPhone 7

2. iPhone se

3. iPhone 6s

4. Oppo F1s

5. Note 7

6. Samsung J7

7. J7 Prime

8. Vivo V5

9. Huawei P9

10. Samsung A9




2. Traveloka

3. Bigo Live

4. Shopee

5. V App

6. Instagram

7. Iflix

8. Ezbuy

9. Comico

10. BeeTalk



2. Roblox

3. Pokémon Go

4. Ragnarok

5. Agar

6. Stardew Valley

7. Overwatch

8. Cabal 2

9. Warcraft

10. ARK


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