American pop-culture magazine Nylon debuted its Thai edition today, claiming that its launch brings “New York vibes” to Bangkok.
Nylon Thailand has been creating online buzz via its Facebook public page since late last year, building up to the launch of its inaugural issue today and launch party tomorrow.
Maeban Publishing, the company behind Nylon, said that its potential readers were fashion-conscious women, aged 18-to-30. Together with the print copy, the company will publicize its content via its website and mobile applications.
Nylon is the second American magazine to land in Thailand this year, following high-fashion publication Vogue, which delivered its first issue on Jan. 25.
