With around 1,116 stores scattered around Thailand at the moment, FamilyMart plans to increase its numbers to 2,000 in the next five years.
They plan to open more than 60 new stores this year.
Soon, we’ll likely see three FamilyMart’s standing next to another three 7-Elevens in our soi.
The company president of FamilyMart, Chiranun Poopat, wishes to increase the number of FamilyMarts around Thailand in order to successfully cater to the market, and increase accessibility for consumers.
Even though many people are confused as to why there are so many convenience stores standing on the same street, Chiranun feels confident in increasing their numbers because Thai consumers always appreciate more convenience and the diversity and quality they offer.
Buddha forbid that you might have to walk an extra twenty meters to get a Fanta.
As to where these stores will be, Chiranun said that they will be focusing on opening stores around Bangkok and in tourist hot spots. Collaboration with local entrepreneurs and suppliers will help in increasing product diversity, and they plan to offer special products for specific tourist destinations.
Apart from appealing to tourists, FamilyMart has also increased their product diversity to cater to people participating in this year’s Vegetarian Festival, offering about 400 items made without meat or dairy.
New vegetarian items to choose from include vegetarian onigiri (rice ball), vegetarian stir-fried mixed mushrooms with rice, vegetarian baked Riceberry with taro, and stir-fried soy protein with black pepper.
Fresh fruits and vegetables are also sold for customers who prefer to cook at home.
With how big the health-conscious trend is becoming this year, FamilyMart will focus on quality, taste, and variety to successfully cater to people’s need for nutrition and convenience, reported The Nation.
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