Thailand’s English Premier League football fans, and there are a lot of them, are going to have an interesting new place to watch matches come next season: Facebook.
The world’s top pro league has inked a three-deal valued at US$264.6 million (about THB8.8 billion) for exclusive rights to stream the world’s top pro league in Thailand, Cambodia, Vietnam and Lao, per the Times of London.
The new deal, which includes all 380 Premier League matches each year, means they’ve edged out Qatar-based broadcaster BeIN Sports, which had paid US$250 million for their now-expired three-year pact.
According to the Times, it’s all part of a push by the Premiership to target partnerships with tech companies. Other ones said to have been approached recently include Netflix and YouTube.
The league dipped its toe in these waters most recently in its home base of the United Kingdom, where last month it signed a deal giving Amazon the right to exclusively stream 20 matches a year online. No dollar figure was put on the pact at the time.
