Dunkin’ Donuts Apologizes for Blackface Advert

Dunkin’ Donuts has apologized for the “insensitivity” of a new Thai advertising campaign that features a woman in blackface makeup to promote a new chocolate flavored doughnut.

The Dunkin’ Donuts franchise in Thailand came under criticism Friday after Human Rights Watch called the advertisements “bizarre and racist.”

The company’s chief executive in Thailand initially defended the campaign, but the U.S. headquarters quickly followed up with an apology.

“We are working with our Thailand franchisee to immediately pull the ad. DD recognizes the insensitivity of this spot,” Dunkin’ Donuts said in a tweet posted on its official U.S. website after complaints erupted on Twitter, in a variety of blogs and in mainstream American media.

The local franchise launched the advertisement earlier this month to promote its new “Charcoal Donut.” In posters, TV commercials and on Facebook, the campaign shows a smiling woman with blackface makeup, bright pink lipstick and a jet black 1950s-style beehive hairdo holding up a bitten black doughnut. The slogan in Thai reads: “Break every rule of deliciousness,” ABC News reported.

Coconuts has journalists on the ground in eight cities working hard to publish true stories that matter. You can support our work by becoming a COCO+ Member or making a Patron payment.



By signing up for our newsletters you agree with our Terms of Service and Privacy Policy

One thought on “Dunkin’ Donuts Apologizes for Blackface Advert

  1. DD can't support a woman that looks like that. From an American and western stand point she represent a golliwog. But DD may not know that there is a similar black character used in Thailand. I believe it's a black skinned boy, he's called a Sakai or Ngo pa… and by the accounts he is suppose to represent the aboriginal or indigenous peoples of the south… I am not certain if it's an insult or racist term here… but I am intrigued about it's symbolism to say the least.

Leave a Reply

Coconuts TV
Our latest and greatest original videos
Subscribe on

Send this to a friend