Line, a Japanese company that started off as messaging app and has since expanded its services across food delivery to finance, will open its first digital indoor theme park in Bangkok — repeated, in Bangkok, not in Tokyo — this coming Friday.
“Line Village Bangkok: The Digital Adventure” will stretch across three floors of Siam Square One shopping mall, adding up to a space spanning 1,300 sqm.
The visitor experience begins with a mystery — first, you have to find a key to get in to Line Village. From there, guests proceed through various settings one stage at a time, from a space tunnel to a library, then to a kitchen, theater, and rooftop, where the games and Line characters await. One of the highlights is to see the world of your favorite chat stickers via a VR headset.
Naturally, the attraction also comes complete with a merchandise store and a themed restaurant.
Line stores already exist in several cities throughout Asia, but Bangkok will be the first location to have a permanent indoor park.
In 2014, Line launched its first theme park in Taipei, but the exhibit was temporary and mainly focused on photo props — not quite a full Line experience like what the Bangkok park has in store.
The park is expected to draw approximately 4,000 visitors per day. Judging from the thriving tourism and the popularity of the app and its stickers in Thailand — Line has a hearty user base of 43 million people in the country — those estimates seem like they do have potential to become reality.
Note, however, that there are different entrance fees: Non-Thai citizens or residents may have to pay more to enjoy the Line Village experience in Bangkok.
Admission for Thais and permanent residents are THB800 (US$25) for adults, and THB650 (US$20) for children. Everyone else (read: tourists), will have to pay a tad more at THB990 (US$30) for adults, and THB790 (US$25) for children.
The Line Village will officially open on Friday, June 8.
Line Village Bangkok
Siam Square One, 388 Rama I Road
Open daily from 10am to 10pm