Thailand’s top anchorman on his approach to life, work, and investment


He’s up, groomed, and prepped before the break of dawn, while everyone’s still tucked under the sheets. By 5:30am Monday to Friday Pasit ‘Kai’ Apinyawat is serving breaking news to Thailand along with his crew of news anchors. Kai-Pasit has been reporting for over 13 years, earning him the position of Thailand’s iconic face of morning news. His approach to career success is similar to his approach to life — it’s all about the details. This philosophy also informs his investment strategy, a topic, surprising to many, that Kai-Pasit is passionate about.

We recently gained some insight into Kai-Pasit’s busy schedule and how he balances investing, along with his career and lifestyle. Right now he’s focused on property and he invests his time into projects that tick the most important boxes — location, quality, and attention to detail.

For a person who analyzes news for a living, it’s no surprise that Kai-Pasit isn’t afraid to challenge assumptions before forking out money. He’s constantly asking, ‘What is going to make this a valuable investment?’ He applies the same thinking to his analysis of Vittorio Sukhumvit 39, the new ultra-luxe condominium project at the top of Sukhumvit Soi 39. The location, facility, safety, and design were attributes that had to pass his standards.

The property, according to Kai-Pasit, has to strike the perfect tone between a peaceful ecosystem and urban convenience. He has a valid point — who’d say no to a spectacular residence in downtown Bangkok with direct access to the BTS, shopping complexes, and the fresh air of a green park right next door?

Complete with the utmost comforts and convenience of Sukhumvit luxury, Vittorio is a short walk from a top notch cup of coffee, casual bistros, not to mention a sense of freedom from traffic, thanks to the skytrain. Living here means that a grab-and-go bite at Emquartier and a lazy afternoon reading in Benjasiri Park are easily everyday activities.

Investors already understand how valuable prime Sukhumvit space is, but when we’re talking a mere one hundred steps from the skytrain and one of Bangkok’s most innovative shopping centers — features that set Vittorio apart — it’s a no brainer.  

The exterior isn’t the only element to consider for the anchorman, as he emphasizes his appreciation for details like privacy, showcased by the lengthy private driveway separating Sukhumvit road and the entrance, the express private lift from the lobby that takes the tenant right to their room (well…that escalated quickly), and timeless modern design like the marble-infused layout of the lobby, the warm hues of copper, and contemporary art pieces that will take you through time and space to Europe. Those with an eye for the tiniest of details will notice that luxury can be found wherever you turn at Vittorio Residence at Sukhumvit 39 — left, right, and center.

Watch the video with Chinese subtitle here.

Putting these tangible qualities together, in terms of property investment, Kai-Pasit boils it down to a crucial notion, ‘Does the investment suit my lifestyle?’ If your answer is yes, then, you know it will be a valuable investment. If you agree with his take on what makes property valuable, visit Vittorio to find the perfect lifestyle for you.

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