Schools asked to promote ‘traditional’ dress

ABOVE: Apart from the elite, most Thai women went topless until the early 20th century. Photo: Cornell University Library

Thailand’s guardians of culture will go beyond offering discounts to people wearing period costumes and draft schools in their effort to make it a popular thing.

To fan the flame of a small trend of people posting photos of them wearing period costumes, the Ministry of Culture Culture said it will ask the Ministry of Education to encourage university faculty and students to wear “traditional Thai clothes.”

The goal seems to be having everyone dressed up like extras from a Naresuan film to fulfill some fantasy of a Return to The Way Things Were.

Or weren’t, in this case.

A contemporary version of how Thai women supposedly dressed through the ages  if they had red hair, enormous eyes and a timeless supply of skin bleach. Photo: Mindmelody

Before Thailand’s military government, allied with imperial Japan, compelled all women to cover up with 1941’s “Mandate 10,” traditional clothing would mean boobs. A lot of boobs, as was common at the time, at least for the masses.

Like these boobs:

Photos: Photograph Album of Siam 1900, Cornell University Library

Or these of unknown provenance found in a thread discussion:

Given the ministry’s troubled relationship with boobs, it’s unsurprising they were ommitted from examples offered by state media announcement of the coming August campaign.

Photos: NNT


Dress like a lord of Ayutthaya and get a discount

Embracing the ‘Thainess’ may win free entry to tourist attractions

#Underboobing will be prosecuted, officials warn Thai girls

Reader Interactions

Leave A Reply


Support local news and join a community of like-minded
“Coconauts” across Southeast Asia and Hong Kong.

Join Now
Coconuts TV
Our latest and greatest original videos
Subscribe on