The publisher of Vogue plans to bring two more international magazine titles to Thailand next year, even though advertising revenue continues to fall in print media.
One of the magazines will be a leading men’s magazine and the publisher also wants to strengthen its digital platform to lure new subscribers and increase revenue.
“Lifestyle products related to male consumers play a key role in the fashion industry. Like women, nowadays men invest in their appearance, including clothes, cosmetics, tech gadgets and other boy toys,” Siri Udomritthiruj, chief executive officer of Serendipity Media, publisher of Vogue Thailand, told The Nation.
The key challenge for Thai Vogue is the establishment of a strong digital platform as consumers are spending more time on digital media, a trend that will continue to rise.
Vogue Thailand has a monthly circulation of 100,000.
