Cosme, styled @cosme, will launch its first store in Thailand this November at IconSiam, a luxury mall located on the banks of the Chao Phraya River.
For those who may be unfamiliar with the brand, the Japanese beauty mega-chain is a cult favorite among beauty product addicts, and is basically the Shinjuku-born version of Sephora. There are currently 25 @cosmo stores in Japan and four other chains throughout Asia.
This first @cosme store in Thailand will open on Friday, Nov. 2, and will cover a whopping 300 sqm. The shop is set to carry over 5,000 products from 600 Japanese brands — and that’s just 80 percent of their entire product selection, according to Brand Inside.
@cosmo store is the first child of a recent joint venture between Istyle Inc., a Tokyo-headquartered cosmetic giant, and Siam Piwat Group, a Bangkok-based retail and real estate developer that was behind luxury malls such as Siam Paragon and Siam Discovery.
Their joint venture Istyle Retail Thailand Co Ltd. will launch the @cosme website for Thai shoppers looking to get their retail therapy fix online.
At a value of THB320 billion (US$90 million), Thailand’s beauty market is the biggest in the ASEAN region, according to Kei Sugawara, Instyle’s chief financial officer. This, in his eyes, presents a golden opportunity, since cosmetic imports from Japan to Thailand currently only make up 2% of all cosmetics sales in the country.
In the next three years, the partners plan to open four more @cosme stores in Thailand, and estimate that the project has the potential to bring in around THB300 million (US$9 million) in sales.
So save up, J-beauty enthusiasts — you’re probably about to spend some big bucks.
Support Coconuts and rep your city
Now you can wear your love of Coconuts proudly across your chest. That’s right, we’re getting into the merch business with the launch of our official online store, The Coconuts Shop.
Our first product is that ultimate wardrobe mainstay: the white T-shirt.
If you want to rep your city, we’ve also launched Coconuts City Logo Tees for Bangkok, Manila, Singapore, Hong Kong, KL, Jakarta, Bali, and Yangon.
They’re all sold exclusively at The Coconuts Shop – at a special introductory price of S$29 until Sep. 30, 2020!