You might have heard about ICONSIAM when the concept was unveiled in 2012. Now, the team behind the record-breaking development has revealed just how it plans to turn a prime stretch of Bangkok riverside into a global attraction.
The “River of Kings” is an integral part of Thai history and culture. It was once the center of life in the capital; the main route for travel, commerce and trade. Now, the team behind the ICONSIAM have a vision for restoring the riverfront to its former glory, and then some.
Together, Siam Piwat, MQDC Magnolia Quality Development Corporation and Charoen Pokphand (CP) Group plan to work with the surrounding riverside community, which includes 20 historic and archaeological sites, 50 upscale hotels and 200 luxury residential, tour boat operators and ferries, to revamp the area.
When the project is complete in 2017, Bangkok’s prime riverfront will be transformed into a cutting edge combination of retail, residential, entertainment, art and cultural space.
There are seven categories of attractions deemed the Seven Wonders of the ICONSIAM, which focus on bringing world class experiences to the riverfront while emphasizing Thai culture, art and history.
Some of the cultural highlights of the Seven Wonders are the unique Thai-inspired architecture throughout the development, an indoor floating market aptly named Venice of the East, and The ICONSIAM Heritage Museum, a collaboration between ICONSIAM, The Fine Arts Department of the Ministry of Culture, and The Treasury Department of the Ministry of Finance.
Two glam new retail complexes will set a new standard for shoppers and attract both Bangkokians and tourists, but don’t worry there’s enough space for everyone. ICONSIAM will feature 500,000 square meters of retail and entertainment, while ICONLUXE delivers 25,000 square meters of luxury shopping heaven.
Takashimaya will be one of the retail anchors of the project and the Japanese department store promises an exclusive selection of products at its first Thai location. Take that, Singapore!
Bangkok can look forward to an entertainment experience like never before. A 3,000 seat auditorium will be the city’s new destination for concerts, conventions and performances, while the new cineplex promises the ultimate experience for moviegoers with high tech projection, sound and equipment. The shopping center will also house Thailand’s first 3-Michelin star restaurant. Talk about setting new date-night standards for the city.
The residential aspect is equally impressive. There will be two world-class luxury residences by Magnolias Waterfront Residences and The Residences at Mandarin Oriental Bangkok.