Get Behind the S.H.I.E.L.D.: The Marvel Experience is coming to Bangkok

Photo: The Marvel Experience/ Facebook
Photo: The Marvel Experience/ Facebook

Bangkokians can get ready to meet their childhood’s favorite superheroes — the Marvel Experience, a popular mobile interactive attraction in U.S. — will open in Bangkok.

Wow, that’s a big step up from Dream World, the old-school entertainment attraction just outside the city.

It was announced yesterday that “The Marvel Experience Thailand: Theme Entertainment Attraction” is set to open in the second quarter of next year on a 10,000 sqm. plot in Bang Na District.

The attraction is a joint venture between Hero Ventures, a Los Angeles-based entertainment company, and Thai firm Hero Experience.

The companies are keeping the location confidential for now but reveals that construction is already 10 percent complete.

The Marvel hyper-reality experience will allow you to become an official S.H.I.E.L.D. agent. In the augmented reality part of the park, you can experience climbing like Spider-Man, avoiding lasers like Black Widow, and smashing like the Hulk.

Photo: The Marvel Experience/ Facebook
Photo: The Marvel Experience/ Facebook
Photo: The Marvel Experience/ Facebook

The Marvel Experience toured the U.S. as a mobile attraction starting in Phoenix in December 2014, before to moving to Dallas, San Diego, and concluding in Philadelphia in July 2015. The Thailand version, the first of its kind in ASEAN, is expected to remain housed in one location.

Noppadon Jason Chirasanti, co-CEO at Hero Experience, said the Thai version of the Marvel Experience will be “localized” to suit demographics in Asia. While no specifics as to how the attraction will specifically be geared toward Asia were offered, certain elements of the S.H.I.E.L.D. theme are being employed for the first time, according to an executive involved with the project.

The admission is expected to cost the same as what the U.S. entertainment attraction collected, which was US$35, or about THB1,150.

*Editor’s note: In an earlier version of this story, Hero Experience co-CEO Noppadon Jason Chirasanti was quoted in Thai-language media sources as saying 1 million guests would take in the attraction in the first three months. A company spokesman said that figure was never given.

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