From the Does Anyone Really Need This Department comes word that someone plans to spend THB1 billion (US$28 million) on some kind of immersive cave rescue tourist attraction.
Creative agency Index Creative Village announced that it will build a virtual “world-class tourist attraction” where visitors can relive that one time the Wild Boars football team had to be rescued from the Luang cave in 2018.
Given the galaxy marketing brain name of “The Caventure,” the simulation will open outside the actual cave in northern Chiang Rai province and allow visitors to re-enact all 17 harrowing days of their ordeal.
In case you had doubts, it says the attraction will be “suitable for people of all genders, ages, and lifestyles” and help boost Chiang Rai tourism.
It was unclear whether work has begun on the project; Index Creative Village said it hopes to finish it next year.
Many projects have sought to cash in on the event which had much of the world on the edge of their seats.
The Ron Howard-directed Thirteen Lives came out Friday on Amazon Prime, the same day 2019’s The Cave was released after a three-year pandemic delay in North America by Lionsgate as Cave Rescue.
That movie’s original release in 2019 came with a virtual reality companion that probably cost somewhat less than a billion baht. The Cave VR Experience strapped viewers into a stretcher as Wild Boars Coach Ek to be pulled, hand by rescuer hand, from the eponymous cavern.
Up next is Netflix’s take on the incident, Thai Cave Rescue, which premieres Sept. 22.
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