Celebrate your festive holidays in the Universe of Happiness


Christmas and New Year’s are approaching, but some of us still have no idea where to celebrate these festive occasions. Don’t worry! All you have to do is head to Siam Paragon. You will be plied with entertainment during its event “Siam Paragon the Universe of Happiness Grand Celebration 2021”, which will run until the end of December.

This shopping mall’s M Floor and Parc Paragon spaces have been revamped into “the Universe of Happiness” with several instagrammable spots. Don’t forget to snap pictures with the white Christmas tree, which is adorned with sparkling golden decorations, and with this year’s whimsical mascots! Embark on an exciting hunt for the “Star Princess” and her three friends—designed by Jackkrit “Neu” Anantakul, an internationally renowned Thai illustrator. 


Look out for QR codes, which will reveal AR characters to you when these codes are scanned. There will also be roller skates and cotton candy specially given to all visitors, free of charge.


Furthermore, you can enjoy various street performances by professional entertainers every day from 4pm onwards. These free and fun special shows star 15 imaginary characters, including King Percussion, Queen of Light, Candle Stick, the Fairy Wings Pixel, and Santa and his Reindeer, and are sure to put a smile on your face.

Besides enjoying endless amusement, you also have an excuse to splurge! If you are a non-Thai citizen and hold a Tourist Card, you can receive a discount between 5 to 30 percent at participating stores. You can also get an additional 5-percent off when you spend at the Paragon department store. If you don’t have one, follow this link to apply.

What’s more, if you spend over B800 at participating restaurants like Harrods, you will earn a free B100 Siam Gift Card. Spend over B15,000 at participating shopping stores to receive a free B700 Siam Gift Card. 

All these special promotions will last till 16 January 2022. Read the terms and conditions at the redemption counter or click here

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