30 years of ‘Hard Rock’ coming to an end in Siam Square

Photo: Hard Rock Cafe Bangkok / Facebook
Photo: Hard Rock Cafe Bangkok / Facebook

Three decades of barbecued ribs, cheeseburgers, steaks and milkshakes washed down with countless live rock performances are coming to an end in Siam Square.

For its 30th birthday, a rock-themed restaurant that needs little introduction, Hard Rock Cafe, announced it will close its multistory Siam Square branch at the end of March after operating there since 1991.

Part of a massive chain – there are still more than 180 locations – exporting American culture to tourists worldwide, Hard Rock T-shirts bearing names of the world’s cities were once ubiquitous fashion items. 

“We have enjoyed playing a major role in the city’s dining and music culture for the past 30 years,” Hard Rock Cafe Bangkok announced. 

It described it as a “pause” and teased reopening at a new future location.

While that may be true, it marks the end of an era, and some things would just not be the same. Showcase musical instruments such as guitars signed by Guns N’ Roses members, rock legends Van Halen and Eric Clapton will be shipped back to Hard Rock headquarters in the United States, it said.

Its Siam Square shop will remain open until June 30, and it said there were no plans to close its shop Erawan Rock Shop.

The restaurant’s last day will be March 31. Patrons who come in can get 50% discounts on all burgers when ordered with any appetizers, while beverages are two-for-one.

The Hard Rock Cafe chain was founded in 1971 with its first location in London’s Mayfair and since 2007 has been owned by the Seminole Tribe of Florida.

Read more Coconuts Bangkok stories here.

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