Colorful foods, from unicorn frappes to rainbow crepes, abound on food porn pages and Instagram feeds. Bangkok’s own Happy Cheese Toast has jumped on this already-aging trend, offering their signature rainbow cheese toast, purple sweet potato cheese toast, and a black-and-white, nutella-and-charcoal cheese toast that we were happy to pass on.
They bill themselves as “the first rainbow cheese in Thailand,” though the product they make is what Westerners call a grilled cheese sandwich.
We kept our expectations low when we went to try it at a recent pop-up market. We expected to fork over THB99 for a sandwich, do the cheese pull, take some pictures, take one bite, and discover that it tasted terrible and was only good for photographing.
But that’s not what happened.
When we arrived at the stand, the sandwiches looked low-quality. They resemble the kind of cutesy food sold at Thai night markets that’s better for posing with than eating. And, knowing that a good grilled cheese sandwich in Bangkok can cost THB250 or more, we didn’t have high hopes.
Shockingly, the sandwich was delicious. The thick, fluffy white bread was buttery and crispy on the outside but still soft inside. And, despite being far too colorful, the cheese was incredibly stretchy, pure mozzarella.
What this means is that, after taking our requisite pictures and first bite, we had to stand in the middle of Terminal 21 with no napkins and be grown-ass people wolfing down incredibly messy, stretchy rainbow cheese sandwiches with seared-on pictures of happy sandwiches on the sides of them.
Thank you Happy Cheese Toast, for one of my least glamorous moments.
Happy Cheese Toast appears at pop-up markets around the city. From today until Sunday, they’ll be in Siam Square in front of the Hard Rock Cafe. Keep up with where they are on their Facebook page so that you can have your own unglamorous moment.
