Thailand will finally get its much-deserved Michelin Guide by the end of this year, helping confirm its status as a world-class food destination.
The Thai government confirmed that the cabinet has approved a THB143.5 million budget for the Tourism Authority of Thailand (TAT) to work with Michelin in a five-year contract to publish the famous food guides, according to a report on TNN.
Bangkok will be the first city Michelin will explore for the best restaurants. The project will then expand to other tourist cities, according to Consultant to Commerce Minister Nattaporn Jatusripitak.
Nattaporn said the Michelin Guide will greatly help promote Thai tourism, but that TAT will reserve the right to withdraw the contract with Michelin if the year-end evaluation doesn’t live up to expectations.
The first edition of the Michelin Guide for Thailand is expected to launch at the end of the year. Thailand will be the sixth country in Asia-Pacific to have its own Michelin Guide following China, Hong Kong, Japan, Singapore, and South Korea.