Cool for the summer: Phrom Phong transforms into beach paradise

Presented by

Cold spells are so last season. This summer, it’s all about embracing the heat from the stylish shores of your favorite beach. And now you don’t even have to leave the BTS Sukhumvit Line because The EM District World’s Pop-up Beach has brought the world’s top beach destinations to Phrom Phong.

The EM District World’s Pop-up Beach is an experiential pop-up that brings the world’s most dreamy beaches to Bangkok: the French Riviera, Ipanema, Bondi, Miami, Phuket, Koh Phangan and Mykonos are all represented at the pop space at Quartier Avenue, on the Ground Floor of The EmQuartier.

Start your experience by taking a virtual flight to your favorite beach destination on The EM District Beach Airlines. Every evening from 7pm-10pm get your boarding pass from the check in counter at the Phrom Phong BTS Station and your avatar will be digitally mapped and projected onto The Emporium and The EmQuartier boarding his or her flight.

Your avatar will be digitally mapped for all to see.

Then, head down to the pop space at Quartier Avenue to sip drinks, eat delicious food and experience the beach atmosphere. The beach party kicked off with a special lineup for launch day sponsored by Vogue Lounge. Bangkok’s hippest beach bums experienced fine dining by 3-Michelin starred Chef Vincent Thierry, cool signature cocktails by international award-wining mixologist, sick beats by local DJs and the coolest crowd around. And yes, you can sit with them.

Chef Vincent Thierry & Vogue Lounge Team.


Award-wining mixologist, Hideyuki Saito & Vogue Lounge DJ, DJ Aopsher.

Chill out at The World’s Pop-up space at Quartier Avenue.

There will be live bands, performances, mini ping pong, chess, hula-hoops, a glitter tattoo station, relaxing massages and more from 11pm-10pm until April 27, 2016. There are special games, giveaways and activities for the weekend crowd so now you know where to spend your Saturday and Sunday.​

Activities at The World’s Pop-up Beach at Quartier Avenue.

It’s not a real beach vacay without the right gear. The Resort Shop is your one-stop-shop for the best fashion, accessories, gadgets and travel essentials for a virtual (or real!) beach trip. The collection is expertly curated by The Atelier, M Curated and Another Story. Find the Resort Shop at E Space, The Atelier, Ground Floor of Emporium Department Store. Plus, there are special offers and deals from March 10-23 that fashionistas won’t want to miss.

Kimberley at the launch of The Resort Shop at Emporium Department Store.

The Resort Shop at Emporium Department Store, GF.

Who loves the beach more than kids? Get the little ones excited with The EM District Summer Beach Camp on the Quartier Water Garden on the 5th floor of The Helix Quartier. It’s a family friendly beach paradise. Kids and teens can learn how to climb, zipline and conquer fears at the Ropes Course Adventure. For budding artists, the Interactive Beach Camp transforms doodles and drawings into moving images on screen. Summer Beach Workshop provides weekly creative edutainment programs and the Summer Camp Shop offers a curated collection from BeTrend and Kids’ Planet to inspire creativity and learning.

Ropes Course Adventure at The EM District Summer Beach Camp.

Summer Beach Workshop at The EM District Summer Beach Camp.

The EM District World’s Pop-up Beach is on from now until April 27, 2016 at The EmQuartier and The Emporium. Check out updates on The EM District’s Facebook page or visit the website for more info. See you at the beach!

Subscribe to The Coconuts Podcast for top trending news and pop culture from Southeast Asia and Hong Kong every Friday!



Leave a Reply

Coconuts TV
Our latest and greatest original videos
Subscribe on