SOULS OF BANGKOK — Champ, 21, is interning as a media planner during his summer break from studying at Srinakharinwirot University. He’s applying his knowledge of marketing strategies to develop the what, how and when for clients’ media plans.
“Viral marketing works both ways, like a double-edged sword,” he said. “It’s like a virus that spreads fast. In the short term, viral is great for awareness. However, it’s not good for long-term, especially when a company has overused it. Personally, I like Khun Tan’s viral strategy. Sweepstakes prizes are nothing new in marketing, but his strategy plays with strengths and weaknesses of targeted group, which is what makes his campaigns go viral.”
Photo: Watsamon Tri-yasakda
Souls of Bangkok is a Coconuts series of street portrait photography inspired by Brandon Stanton’s Humans of New York. Every human has a story to tell, and we intend to share some from the millions of souls who call Bangkok home.
