Is Yangon Southeast Asia’s new hub for boundary-pushing streetwear?

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When you think about it, Yangon is the perfect place in Southeast Asia to blow up the streetwear scene. Youth culture is a massive driving force and creative minds are taking inspiration from tradition, current events, international sources, and turning the results into something uniquely their own.

One label changing the game is Les Jeunes. The brand is challenging, gritty, unapologetic, and rawwords we might use to describe Yangon itself, come to think of it.

Les Jeunes (it means The Youth in French) is a collection of garments defined by a singular vision to create versatile and dynamic designs that reflect daily youth lifestyle.


Photo: Les Jeunes

The brand’s goal is to design something unique that creates a connection with the buyer, and the community of customers. Community, which is at the center of Les Jeunes philosophy, is always part of the design.

Past collections have included two t-shirts popularizing Yangon as a metropolitan city, and many designs reference local influences.


Photo: Les Jeunes

Another way Les Jeunes leads streetwear in Myanmar, is its attention to detail. Each piece in the collection is made of high quality 100% Combed Ring Spun Cotton, carefully selected to produce clothes and accessories that will resist the pressures of time.


Photo: Les Jeunes

Currently, each collection is produced in limited quantities, creating true exclusivity, and harking back to that community element. But don’t worry if you missed out, six new T-shirts in the new collection are about to drop on April 22 and more jackets and sweaters to release in June.


Photo: Les Jeunes

Les Jeunes provides worldwide shipping. Shop here, and stay updated with Les Jeunes on Facebook / Instagram for new collection updates. Move fast, because this streetwear label’s fresh new ideas move fast.

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