Today is a new day for The Straits Times. Sorta, kinda.
The 170-year-old publication has implemented a redesign in its print and digital editions — a project that took a year, we hear.
The print edition now looks more subdued with liberal use of white space, a muted colour scheme, bigger images on most of the pages, and less ‘overdesign’. Very Guardian-y, if you notice.
It is also introducing two new typefaces. Selane, a serif font, is used in the headlines, subheads and body text. Curator, a sans serif font, is for bylines, fact boxes, tag-on bylines, among others.
The Sunday Times will also be sporting a fresh look, using a wider colour palette to make it brighter and easier to read with brunch.
The website and app also enjoy a “clean, breezy, modern and modular look” and content is organised according to ‘blocks’.
Most importantly, non-digital subscribers can access up to 50 free stories this month — or until National Day if you sign up for an account.
The redesign comes just in time for the paper’s retrospective exhibition at the ArtScience Museum from Jul 17 to Oct 4.