This local Kickstarter campaign features sleek kinetic art watches, with part of sales going to charity

Photo: Humism

Forget branded watches and strap on a kinetic art timepiece instead. The brainchild of Singapore-based design studio Humism, these mesmerizing works of art also function as sleek arm candy — but seriously, we’ve never been so fascinated watching the seconds tick by.

And it seems our fellow fashionistas/art enthusiasts/watch collectors agree. After Humism’s Kickstarter campaign launched on Feb. 27, the project immediately reached its S$10,000 goal in 30 minutes and doubled it in an hour. As of writing, it has more than S$88,000 pledged, with 20 days more to go till the deadline of Mar. 30.

Photo: Humism

Touting itself as an “independent watch design studio that reimagines time”, the brand was inspired by the kinetic art movement to create its automatic timepieces. Its debut collection — a year in the making — features three designs, each one made with materials like sapphire crystal and Italian vegetable-tanned leather.

To make you feel better about spending your money, five percent of Humism’s sales will go to The Red Pencil, a non-profit organization that uses art therapy to help survivors of emotional trauma.

Early bird prices start at US$245 (S$322).

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