Singapore may be a small country, but there’s always space for new cafes to pop up.
Singapore-based startup Flash Coffee has big plans to grow roots in the country and the region after raising US$15 million in funding, including its intention to open more than 100 stores across the sunny island.
Led by CEO David Brunier and COO Sebastien Hannecker, the tech-driven chain already has four outlets here, including one at Oxley Tower and another at Changi City Point, where customers order their drinks through an app and pick them up in stores.
“Our aim is to make our affordable specialty coffee largely available in Singapore. In order to build a strong store network to support quick access for pick-ups and fast delivery options for our customers, we are planning to build more than 100 outlets in Singapore until end of 2022,” Brunier told Coconuts recently.
There’s a wide range of coffees to choose from on its menu, including Melaka Latte, which contains Singapore’s favorite palm sugar with espresso and milk, as well as Nutella Latte, Avo Latte, and Lychee Espresso Soda. There is also the traditional flat white, cappuccino, and mocha fit for coffee conservatives.
The funding recently raised by the company, which launched in January 2020, was backed by investment firm White Star Capital, according to an announcement last week, bringing their total capital raised to US$20 million, which will be used to fuel expansion in the region, including in Hong Kong, Taiwan, Malaysia, and the Philippines. Dozens of stores have already opened in Indonesia and Thailand.
It is also looking to hire about 1,500 baristas across Asia, as well as over 200 full-time employees for its head offices across Singapore, Indonesia, and Thailand.