Milk ad gains mixed reactions from netizens for giving separated couple ‘happy ending’

Screenshot from the Facebook page of NIDO Advanced Protectus 3+.
Screenshot from the Facebook page of NIDO Advanced Protectus 3+.

Nowadays, almost anything can spark the ire of netizens and this time, it’s a milk ad people are debating over.

Yesterday, Nestle’s Nido milk brand released online the latest installment of its ad series about a separated couple that has joint custody of their son. While the first two installments were praised for depicting single parents, this latest video garnered mixed reviews for its happy ending.

“Every family has their own journey,” Nido’s caption to the video reads.

The video continues the family’s story and begins by showing the father bringing his son back to his mother’s house.

It was raining heavily so the mother tells the father to stay for a bit. The son then goes outside to get a toy and is later on joined under the rain by both his parents.

Although not explicitly said, the ending shows that the parents seemed to have made up and gotten back together.

As of this articles posting, the video has gotten 2 million views on Facebook.

Some netizens were thrilled with the ad:

Maria Joselyn Ollano Bautista wrote: “Super love the latest tvc, I love Happy Ending (sic) especially for this family.”

Araceli Jayne shared: “You should have more of this beautiful ad. To connect, rebuild and protect.”

“Nice timing with the typhoon season! Hope this series will have a happy ending!” wrote Chi Chi Ocampo.

Kristene Mcphee Paquibot shared that bonding is the moral lesson in being a family.

“That’s the real essence of being a FAMILY…Moral lesson we must promote most family bonding because in that way we can assure that we are loved & protected at all times & this commercial wants to show & motivate to the families who is similar to there situation,” Paquibot wrote.

However, others criticized it for not sticking to the single parent narrative and somewhat taking a step back from the first two installments’ unique and relevant message.

Twitter user @rabdolph wrote in a mix of English and Filipino: “The development of this commercial series is ugly. It was so good at first, showing that families with separated parents exist and work, but no, they still eventually ended up together thanks to hugot culture.”

Hugot is a Filipino term which is used when expressing to pull something deep out of nowhere. A hugot line is usually told after delivering a line which usually tugs on people’s heartstrings.

https://twitter.com/rabdolph/status/1021011749988777984

Twitter user @brndnbtch thanked @rabdolph for starting to the conversation. He said: “It’s high time for families with separated parents to be normalized. Stuff like these doesn’t (sic) really help.”

“A kid watching this might cling to false hope that their parents would end up the same,” he added.

One netizen compared the commercial to the  ABS-CBN teleserye (TV series) Home Sweetie Home which acknowledged the absence of the husband in the show’s storyline due to his extra-marital affairs.

“These things really happen and the best we can start doing is to start the conversation forward,” @unaismyname ended.

How did you feel about this commercial? Leave a comment or tweet us @CoconutsManila.



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