DOT will keep ‘It’s more fun’ campaign after all

After all the fuss, tourism officials have decided that it’s STILL more fun in the Philippines. 

The Department of Tourism (DOT)will no longer be changing the current tourism slogan “It’s More Fun in the Philippines” to lure more tourists to the country.

“’It’s More Fun’ will stay,” DOT Undersecretary for Media Affairs Kat De Castro told the Philippines News Agency in a text message. “We will upscale and improve the new campaign using the same tagline.”

De Castro explained that they have decided to keep the old slogan after a series of meetings with global advertising agency McCann Erickson and other tourism stakeholders.

DOT Secretary Wanda Teo had earlier said that she wanted to upscale the catchy slogan because it supposedly “did not generate tourist arrivals.”

READ: DOT to spend PHP650 million for new tourism slogan

The new slogan was supposed to be revealed during the Miss Universe pageant coronation night on Jan 30, 2017.

The “It’s more fun” slogan has won numerous awards including third smartest marketing campaign under global annual ranker Warc 100. It was launched by former Tourism secretary Ramon Jimenez in 2012. –Philippine News Agency (PNA)