This is taking the expensive sili (chili) memes to a new extreme.
A local chicken joint has started accepting chili peppers in exchange for their wings. This is just the latest and perhaps most extreme version of the expensive sili (chili) meme trend that’s currently going viral on Philippine social media.
For those not familiar with the trend — people started joking about paying for products and services using chilis after news came out that the price for siling labuyo (bird’s eye chili) reached PHP1,000 (US$18.52) per kilo in local wet markets last month, a huge increase from the PHP150 (US$2.78) price in February.
The Philippines experienced an inflation rate of 6.4 percent inflation last month, the highest in Southeast Asia. Seems that the increase was so crazy, Filipinos couldn’t do anything much but post even crazier jokes about it. And now businesses have jumped on the bandwagon too.
Quezon City restaurant Wings Gone Wild announced on Saturday that it is officially accepting bird’s eye chilis as payment for its wings.
“Because sili is one of our main ingredients, swap your sili to our wings!” it says in the poster.
Wings Gone Wild confirmed the news in a phone call with Coconuts Manila. Customers can indeed come in and swap a half kilo of bird’s eye chilis for one and a half pounds of wings.
“We have a weighing scale ready for those who will pay with sili,” they said.
The restaurant usually sells its half pound order of wings at PHP180 (US$3.32) and a pound at PHP340 (US$6.27).
Wings Gone Wild said that after seeing the sili meme trend, they thought tapping into it would make for a good marketing gimmick.
“We really use our sili for our wings, for our hot sauces,” the owner, who wishes not to be named for her privacy, told Coconuts.
And it looks like their plan is working.
She said that two people came in on Saturday to exchange their bird’s eye chilis for wings, and that there are now people reaching out to them about paying them a visit just to make this bartering deal happen.
“We weren’t really expecting that it would trend like that, it’s very overwhelming,” she said.
What should chili-carrying customers order? We’ve been told that the restaurant’s best seller is its Classic Buffalo Wings, which diners can choose to have in mild, wild, or insane levels of spiciness.
The chili promo is valid until Oct. 30.
Wings Gone Wild is at 150 Maginhawa St. Sikatuna Village, Quezon City
Open Sun-Thurs 4pm to 12am midnight; Fri & Sat 4pm to 1am
+63917 884 1608