A new kind of ice cream flavor, inspired by nostalgia rather than some of-the-moment food craze, is trending in Manila right now: a soft-serve based on the Filipino childhood staple, Haw Haw Milk Candy.
It will be available for a limited time at select The Lost Bread outlets starting Aug. 13, Tuesday. According to the local dessert shop chain, its team developed the flavor in collaboration with the actual makers of Haw Haw to ensure that it tastes just as people remember it.
Haw Haw is a candy that has the texture of hardened milk powder. It’s thin, easy to bite or melt on the tongue, and has a sweet, milky taste. It’s sold in many sari-sari stores (corner stores) and is — dare we say — a fundamental part of children’s party goodie bags.
The Haw Haw soft serve will be available at The Lost Bread’s branches in SM Megamall, SM North EDSA, and Streat Maginhawa for PHP95 (US$1.8). It can be served in a cone or a cup with topping options like milk and cookies, chocolate granola, and choco-caramel popcorn.
This new flavor follows the dessert shop’s Choc Nut soft-serve released in May, which was also inspired by a traditional local candy that many Filipinos remember from their childhood.
The two flavors are part of a global trend of ice cream shops coming out with new offerings centered on the feeling of nostalgia. In February, the Los Angeles-based Wanderlust Creamery went viral for its White Rabbit ice cream inspired by the popular Chinese candy. Local cafe Black Scoop later released its own version of the White Rabbit ice cream in March, the same month it came out with a Yakult flavor.
Find more The Lost Bread branches here.