Just when we thought we’d seen all the weird advertising concepts Hong Kong had to offer, advertising agency Ogilvy & Mather went and collaborated with KFC Hong Kong to create two KFC-flavoured nail polishes — “Original” and “Hot & Spicy” — to bring the fast food chain’s famous tagline, “Finger Lickin’ Good”, to life.
Both polishes, which appear pale buff and scarlet respectively, dry with a glossy coat just like normal nail polish… except they’re flavoured with the brand’s famed secret blend of 11 herbs and spices.
At the lacquer’s launch event yesterday, attendees were invited to taste the varnishes and vote for their favourite flavour. The most popular polish will then be mass produced and made available to the public, but a representative for Ogilvy told Coconuts Hong Kong that the product’s availability will depend on public demand and interest.
Oh, and the weirdness isn’t over yet. KFC also made this music video to accompany their nail polish launch, which features two models beatboxing, playing a keyboard, and making hand movements in what appears to be a visual homage to Madonna’s Vogue video.
Whilst we may not be totally enameled with this concept, we guess we have to give them props for sticking to the brief… and for not perpetuating racist stereotypes to further their brand (unlike that infamous rapping chocolate bar campaign).
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