The team in the advertisement is pictured above and the actual team is shown below.
You probably saw Carlsberg’s somewhat confusing “Probably the best kung fu rugby team in the world” ads around Hong Kong the past couple weeks.
First, we wondered what the hell kung fu rugby was.
Secondly, we asked ourselves if there existed more than one kung fu rugby team in the world.
Thirdly, when was Carlsberg going to reveal the team and where did they find such good-looking rugby kung fu masters?
Today Carlsberg finally revealed the team during a press conference at the Hong Kong Stadium, and to our surprise… the team looked absolutely nothing like the men featured in the ad.
In fact, while the ads featured six chiseled Caucasian men and a lone, handsome, East Asian fellow, the team appears to be entirely Chinese.
According to the press release, Carlsberg assembled “an elite group of martial artists”, coached by “legendary Kung Fu star Yeung Pan-pan”. Also joining the team is non-elite-martial-artist actor/singer Fred Cheng.
Was their actual kung fu rugby team not good-looking (or white) enough for Carlsberg?
Neither Carlsberg nor their PR agency has returned our request for comment.
Support Coconuts and rep your city
Now you can wear your love of Coconuts proudly across your chest. That’s right, we’re getting into the merch business with the launch of our official online store, The Coconuts Shop.
Our first product is that ultimate wardrobe mainstay: the white T-shirt.
If you want to rep your city, we’ve also launched Coconuts City Logo Tees for Bangkok, Manila, Singapore, Hong Kong, KL, Jakarta, Bali, and Yangon.
They’re all sold exclusively at The Coconuts Shop – at a special introductory price of S$29 until Sep. 30, 2020!