Hong Kong Jockey Club’s Happy Wednesday brand launches ‘Open Space’ creative platform

Photos via Open Space
Photos via Open Space

The racing season has concluded unceremoniously—behind closed doors due to COVID-19—but the spirit of the Hong Kong Jockey Club’s Happy Wednesday brand lives on through its new online platform, Open Space.

Celebrating all things creative and different, Open Space is a showcase of the coolest trends in music, fashion, entertainment, racing and more.

The platform is debuting their first episode this Wednesday on YouTube with interviews featuring musicians, dancers and artists from Hong Kong and abroad.

Open Space will release new episodes bi-weekly with competitions where lucky viewers will win prizes including Lane Crawford gift cards, a Leica camera, a stay at the Four Seasons and more.

“Open Space is about keeping an open mind about everything and being an online platform for the creative community,” Hans Ebert, Creative and Marketing Advisor of the club’s Happy Wednesday brand.

Ebert, also a music producer, wrote “Global Citizens” to coincide with the platform’s debut. Conceptualized and written in Hong Kong, “Global Citizens” plays tribute to the city with occasional references to some of our best-loved icons, like the famed Temple Street and the sampan boats that serenade the harbor.

But there’s more—Open Space also calls on viewers to send in videos of their talents. The Open Space team will curate submissions and feature the standouts on their YouTube channel.

“Wrote a cool song? Let’s hear it. Choreographed the next big viral dance move? We definitely want to see that,” reads a post on Open Space inviting viewers to get in touch via Facebook.

As an offshoot of the club’s Happy Wednesday brand, which oversees the Wednesday evening races at the Happy Valley racecourse, Open Space will also spotlight big names in the racing world. On the list are three-time winner of the Hong Kong jockeys’ championship Zac Purton, internationally placed jockey João Moreira and up-and-coming racing talent Chad Schofield. (His wife, Hannah Schofield, co-hosts Open Space.)

To learn more about Open Space, stay tuned to their Facebook and YouTube channel.

Grove: Coconuts Brand Studio

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