Grab wanted to raise awareness for their new Grab Hawker Picks in Singapore in a way that was truly engaging. Enter, Instakitchen. Instakitchen is our Coconuts TV YouTube series that explores under-the-radar street food, one tantalizing dish at a time. Grab chose to sponsor a 10 episode season focusing on some of the most incredible hawker dishes around — all available at your doorstep thanks to Grab, of course!
The series did exceptionally well on YouTube and Facebook, with videos regularly sparking conversations around the dishes, hawker culture, and Singaporean food in general.
The videos were amplified on Coconuts.co with branded content campaigns on Coconuts Singapore. Check out a few of the articles here, and prepare to get hungry!
- Instakitchen Singapore: Thaksin Beef Noodle
- Instakitchen Singapore: Nasi Lemak Ayam Taliwang
- Instakitchen Singapore: OAR Seafood Soup