In an online attention economy increasingly dominated by Facebook and fake news, media companies across Asia and the world are pivoting to quality and subscription models. How does the act of paying for content change the relationship between publishers and their audiences? And will folks whip out their credit cards to pay for something they’re used to getting for free?
We’ll discuss these questions and more with local leaders from the media and entertainment industry at a Coconuts Colloquium event at the Hive Carpenter Street in Singapore on March 7.
This special Coconuts Colloquium will celebrate the one-year anniversary of COCO+.
Kate Beddoe, Head of News & Publishing Partnerships, APAC at Google. Before joining Google, she worked in digital roles at the Australian Radio Network, NineMSN, and APN News & Media.
Spruce Leong, Assistant Lead for Audience Development at TOGGLE. Spruce is responsible for growing audience breadth and depth on TOGGLE, the OTT platform for the Mediacorp conglomerate. He works with Mediacorp-developed content and partners with international content providers to drive digital traffic and monetization. Prior to his current appointment, Spruce headed the commissioning team at Channel 5 and also acted as Executive Producer for Variety Programmes.
Terence Lee, Chief Editor of Tech in Asia. Tech in Asia is the leading media outlet for Asian tech industry coverage, and its investors include Softbank Capital and Facebook co-founder Eduardo Saverin. Terence manages a team of freelancers and full-time journalists and oversees editorial strategy, including Tech in Asia’s recent transition to a paywalled, subscription-based content model.
The discussion will be moderated by Coconuts Media Founder and CEO Byron Perry.
All Coconuts Colloquiums are free for COCO+ Members with RSVP to firstname.lastname@example.org, and include free flow drinks and finger food.
Non-members can purchase tickets via Eventbrite.
Read more about Coconuts Colloquiums here.
WHAT: Subscription Businesses and Paying for Content: Coconuts Colloquium
WHEN: March 7, 6:30-9pm
WHERE: The Hive Carpenter Street, Singapore
HOW TO ATTEND: COCO+ Members can attend for free with RSVP to email@example.com, non-members can purchase tickets through Eventbrite.