Did you wonder about all those sunny photos of smiling people tagged #WonderfruitFest streaming through your interfeeds?
Wonderfruit was billed as Asia’s first “lifestyle festival” by Scratch & Secret Productions, a U.K. organizer who made its name staging the outdoorsy Wilderness Festival there.
A departure from the hypercommercial music fests that are the norm here, where selling beer can seem secondary to great music, Wonderfruit marketed itself as a more sensitive alternative that would draw people with its philosophy as much as its line-up.
For three days the fest unfolded amid open space southeast of Bangkok with a busy rotation of bands – the emphasis was on international acts with some local artists – as well as art installations, theatre productions, workshops and a very distracting natural environment.
International and local bands such as Little Dragon, De La Soul, Woodkid, Hugo, Hercules & Love Affair, 25 Hours and Gene Kasidit took the stage over three evenings while DJs spun into the night to keep the dance going til dawn.
Here’s what we saw there.