Stagwell taps Coconuts to join fast-growing affiliate network, service global creative and media clients

We at Coconuts are delighted to announce we are joining forces with Stagwell, as the global marketing and communications group built to transform marketing deepens its roots into our home turf — the burgeoning Asia Pacific region.

NASDAQ-listed Stagwell (STGW) has tapped Coconuts to join its quickly-growing global affiliate network as part of its its Asia expansion, where it will benefit from Coconuts’ killer lineup of award-winning media brands across Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bali, and Yangon that boast an engaged audience of millions.

Together, Stagwell and Coconuts will collaborate to serve clients a competitive mix of traditional and digital media services, consumer trend insights in the Asian market, and scaled media placement and distribution opportunities informed by first-party data across the Coco network, which also includes Coconuts TV, Coconuts’ video arm producing documentary and unscripted programs for the likes of Netflix, Discovery, and MTV.

A key player in this collaborative partnership will be Grove, Coconuts’ in-house creative studio which drives ideation and campaign management for brands. By joining forces, Stagwell’s impressive global client base will benefit from Grove’s unique brand of creative services, which are all about being fast, funny, and influential.

Also teaming up with Grove will be Stagwell’s roster of agencies in the region – including Assembly, Allison+Partners, 72andSunny, Forsman & Bodenfors, Ink, and more. Together, Grove and this all-star network will collaborate on pitches and marketing campaigns.

Stagwell is putting its money where its mouth is, investing heavily in the APAC region, which will see regional operations headquartered in Singapore.

“With the opening of Stagwell’s first-ever APAC headquarters in Singapore and our agencies’ continued success in the region, we’re investing heavily in Asia-Pacific as part of our global expansion this year,” said Mark Penn, Chairman and CEO, Stagwell. “We’re eager to collaborate with Byron and the Coconuts Media team to offer our leading mix of digital and media services to strengthen the APAC offering for our clients.”

Managing Director, Asia-Pacific, Randy Duax is excited to be the other half of the power couple with Coconuts — after all, we’ve got a pulse on the region’s trends and happenings, reflected in the weird and wondrous content we publish, as well as the successful campaigns Grove has run with marquee clients including Hilton, Mercedes-Benz, Ferrero, and Grab.

“Coconuts is changing the game when it comes to scaled content and premium media partnerships across APAC,” added Duax. “With the growth of their in-house creative agency and recent media acquisitions, they are a powerful partner as Stagwell rolls up its sleeves to help brands transform their marketing in the region.”

It hasn’t been an easy time for publishers with the ever-evolving landscape and many have folded, but now, just over a decade after its founding, Coconuts has been surviving and thriving, navigating the times with finesse. 2020 was a big year for us with the acquisition of BK Magazine, Thailand’s leading English-language food and lifestyle brand in an asset sale of Asia City’s Thailand brands, which also included SoiMilk, Top Tables, BK Restaurant Week, Asia City Studio, and Top Spots Thailand.

“With our publishing roots as a foundation, we are growing our creative and media buying services and the business of serving clients as a modern creative agency,” said Coconuts Media Founder and CEO Byron Perry. “Partnering with a challenger marketing network like Stagwell makes total sense as we work with larger, more complex global clients.”

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Coconuts Media

Coconuts is Asia’s leading alternative media company.

Our mission is to inform and entertain by telling true stories that matter to our audience through a wide portfolio of publications and in-house studios.

  • Coconuts: fresh and juicy news on what’s happening in Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bali, Yangon, and beyond.
  • BK Magazine: Bangkok’s leading source for what’s new and cool in the city, including the best places to eat and hang out.
  • Soimilk: a daily dose of lifestyle news for Thailand’s digital-savvy youth.
  • Coconuts TV: world-class documentary programs on weird and wondrous stories from Asia for broadcast TV and streaming platforms.
  • Grove: our in-house brand studio that ideates and manages creative campaigns for leading international brands to run on Coconuts publications and beyond.

Each month, we reach an audience of millions across Southeast Asia and Hong Kong through digital, print, audio, and video.

We are passionate about journalism, the media industry, and telling the untold stories of our region. Learn more at www.coconuts.co