The results of the World Association of News Publishers (WAN-IFRA) Digital Media Awards Asia 2021 are here and Coconuts is thrilled to announce that we cleaned up!
Coconuts took first in four categories in our division for small news media companies: Best Use of Online Video, Best Native Advertising / Branded Content campaign, and Best Marketing Campaign for News Brand, and Best News Website or Mobile Service.
“Dark Corners of the Web,” our Coconuts TV original documentary with reporting from Rachel Malaguit took the first spot for Best Use of Online Video. The video dives into an issue plaguing the Philippines and compounded by the pandemic: how foreign pedophiles are preying on Filipino children in cases of online sexual exploitation.
“Hidden Treasures of Hong Kong & Macau” our Branded Content Campaign for Scania was a three-part series where we created a road trip travelogue with a popular Singaporean influencer. In her travels, Scania buses and vans were integrated within the storyline, as our host hit up different off-the-beaten spots in Hong Kong and Macau.
For Best Marketing Campaign, our Coconuts GIPHY artist collaboration with Indonesian graphic designer Eugenia Clara took home the cake. With input from our local editorial teams around the region, Coconuts worked with Eugenia to make creative, quirky and fun GIPHY stickers for use in our social media stories, but also available for you Coconauts, to use in your own stories.
And as for Best News Website, it was the development and design of the current version of our Coconuts.co site that won. Our website is a user-friendly experience sharing groundbreaking editorial content divided into sections featuring the eight cities across the region that we cover, while also integrating branded content from our in-house media brand studio, Grove, and videos from our documentary arm, Coconuts TV.
We additionally scored two runner-up spots for Best Data Visualization and Best Use of Online Video.
In Data Visualization, our Bangkok editorial team won for Thai Protest Timeline: Rise and Fall of the NCPO, a timeline in compelling infographic form of the key events and incendiary episodes during six years of military rule that culminated in the eruption of anti-establishment protests across Thailand late last year.
And “Body Positivity with Worwear in Thailand | Kinnari” was our video taking runner-up in the Online Video category. Kinnari is our original documentary series focusing on female empowerment, highlighting untold stories of women challenging the status quo.
WAN-IFRA is the world’s largest trade organization for news publishers and a leading provider of real-time business and strategic intelligence services to news publishers and their technology partners around the globe. The WAN-IFRA Digital Media Awards runs annually and recognizes Asian publishers for unique and original work in digital media, highlighting media companies that engage readers while growing their own media brands.