Coconuts Reader Survey 2017: Insights and Winners

The new year is here and it’s time to sift through the results of our Coconuts Reader Survey 2017 to glean audience insights and pick some prize winners!

A whopping 4,235 of you responded to our survey – the most ever – and your feedback was invaluable, so we owe you a big thanks.


Coconuts Reader Survey 2017
The most popular content category on is News, followed by Travel and Lifestyle. (Are you following our new vertical CocoTravel yet? Check it out here and follow on Facebook here.)

We have the largest audience segments in Singapore and Thailand, but we have readers from all over the globe, including Macedonia, Bolivia, Mongolia, Bhutan, and Zimbabwe. Hello, international friends!

In terms of travel, more than 400 of you take leisure trips more than six times a year – you lucky ducks – and the most popular destinations in Asia are Thailand, Indonesia, and Japan.

Over 57% of you pay for content online, with Netflix, Spotify, and Apple Music. Speaking of which, who watched Angry Birds on Netflix 97 times?

We also learned that 40% of you are married, 71% of you have a bachelor’s degree or higher, and 84% have a job. Keep up the good work!

Meanwhile, 11 survey respondents identified as transgender, and wine narrowly edged out beer as your alcohol of choice.

Your responses to the survey are hugely helpful to us at Coconuts, and will help us craft our strategies and priorities for 2018 and beyond.

Thanks for taking a few minutes of your precious time to tell us your stories. We value your comments and opinions and we’ll use them to make Coconuts a better source for weird and wondrous stories from Bangkok, Manila, Singapore, Hong Kong, KL, Jakarta, Bali, Yangon, and beyond.

Thanks for reading and watching. We love you.


Congratulations to  Rebecca Sankey, our Grand Prize Winner who will spending three luxurious nights at the beautiful St. Regis Bali Resort! See how happy she is? 

On to the rest of the prize winners:

Bangkok 1st prize, A Three Days and Two Nights Stay at the luxury PUTAHRACSA Hua Hin resort: Pim Savetmalanond

Bangkok 2nd prize, Pattaya Island Hopping: Suphanida Thakral

Bali 1st prize, Two Nights Stay at Discovery Kartika: Ajeng Rastyani Saraswati

Bali 2nd prize, 3-Island Day Cruise: Andarina Sembiring

Hong Kong 1st prize, Air Asia Flights for Two: Morgan Sim

Hong Kong 2nd prize, Biking and Kayaking in Sai Kunga: Ravine Hiranand

Jakarta prize, Lombok Gili Islands Day Trip: Rafi Fatwasatya

KL prize, Taman Negara National Park Tours: Azah Azreen

Manila prize, Oslob Whale Shark Snorkeling and Badian Canyoneering Adventure: Rachel Malaguit

Singapore prize, Royal Albatross Sunset Sail : Jacqueline Ye

Yangon 1st prize, Two Nights stay at Chatrium: Candy Abel

Yangon 2nd prize, Private Day Trip to Bago: Khin Ma Ma Gyi

Congratulations to all our winners.

For those of you who missed out, thanks for taking part and stay tuned to Coconuts for more giveaways in 2018.