CPN apologizes, pulls ‘controversial’ Chinese New Year ad

Time to screen-capture that questionable Chinese New Year ad from Central Pattana and archive it in your library of poorly considered marketing campaigns.

The giant mall management company this evening apologized for an advertisement some deemed racially insensitive and said it would be removed from circulation.

“We would like to make our heartfelt apology on this issue,” said CPN spokesman Sakorn Thavisin in a statement. “We are extremely sorry for the lack of judgment in this issue as we did not realize that the gesture of the model in the advertisement would be offensive to the Chinese communities.”

The advertisement featured a Caucasian model dressed Won Kar-wai-style stretching her eyelid in a gesture widely considered racist, at least outside of Asia.

Saying “immediate action” would be taken to correct the problem, Sakorn said the advertisement had been taken down from all of CPN’s advertising platforms, while taking measures to avoid such incidences in the future.

Given the ad’s prominence in promoting a Central give-away of free trips to Hong Kong and other tasty rewards, now is probably a good time to enter their contest. If you can figure out how, without the ad.

 

Related:

Chinese New Year ad has an eye for the politically incorrect

Naomi Campbell’s skin whitened for Vogue Thailand cover

Dunkin’ Donuts Apologizes for Blackface Advert

Unilever Thailand says sorry for controversial whitening contest

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