Now You See Isaan: Major Cineplex goes local with Isaan-dialect dubbing (VIDEO)

For the first time, the folks in the Northeast will be able to happily enjoy a Hollywood movie in their own dialect.

Major Cineplex announced yesterday that it will release the Hollywood movie, “Now You See Me 2,” with Thai-Isaan dubbing in the Northeastern provinces — in addition to the usual subtitled version and Thai dubbing.

The trailer, which shows Hollywood stars such as Morgan Freeman, Daniel Radcliffe and Jesse Eisenberg dubbed with the Isaan dialect, received wide attention in social media last night, the video has already surpassed a million views on Facebook.

Someone has already made a meme out of it. “Sao Tor Mae!” means “Stop!” or in Bangkok-Thai “Yud!”

Isaan is the second most spoken dialect in Thailand after the standard dialect that we most commonly hear in Bangkok, so this will be interesting to see how the locals respond to content personalized just for them.

A Coconuts Isaan staffer said that the language used in the dubbing is definitely “true Isaan” as spoken in the far-out provinces such as Kalasin and Udon Thani. The dialect itself uses totally different vocabularies from the Bangkok-Thai, so to Bangkokians, Isaan sometimes sounds like another language.

 



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