NOTE: Coconuts will be live-streaming a preview of the new Ben&Jerry’s store and its delicious ice-cream on Facebook at 3pm today. Stay tuned!
Ben&Jerry’s, the popular premium American ice-cream label, will go out of their way to keep people happy tomorrow. They expect a long, long queue of fans waiting for a free cone on their opening day at Siam Paragon.
Whenever a hyped new foreign food joint opens in town, whether it’s Krispy Kreme or Garrett Popcorn, Bangkokians always line up to try it out on the first day, and we expect the same to happen with Ben&Jerry’s.
In their latest teaser video, the brand said they will provide couches and coffee for people in the queue, and if they get bored there will be live music.
Tired? There are blind people waiting to give massages. Running out of battery? Chargers are provided. Need motivation to wait for free ice-cream? There are inspiring speakers.
Also, the first person who arrives at the store tomorrow will get to consume unlimited Ben&Jerry’s ice-cream for free for the rest of the year.
The queue starts at 10am and goes until 4pm tomorrow at Siam Paragon, G Floor.
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